A United States company that processes Australian pineapples came under fire recently for allowing the fruit to rot on Queensland farms.

Kraft Heinz’s Golden Circle factory remained open for an extra 3 weeks during Christmas to process excess fruit, however upset consumers as they neglected to open their Brisbane factory earlier to allow more fruit.

The wastage was due to an unusual boom in harvest, and forced farmers to leave “hundreds of tonnes” of pineapples to rot.