There has been calls for Facebook to be regulated like cigarette companies, in a statement made to the World Economic Forum in Davos by chief executive for Salesforce, Marc Benioff.

Benioff said “for sure, technology has addictive qualities that we have to address, and that product designers are working to make those products more addictive, and we need to rein that back as much as possible,”

The statement has been made in light of other economic institutions undergoing significant structural reform in regards to regulatory behaviour, and Benioff said that social media tech is no different.