The new and improved camera capabilities are the main thrust of Samsung’s pitch for its latest smartphone, the Galaxy S9 and the larger S9+.

With improved low-light photography and a super-slow-motion facility to make it easy to capture moments of action, critics are suggesting that these facilities are just minor upgrades from the Galaxy S8 - especially considering that the S9 strongly resembles the physical features of the previous model.

Francisco Jeronimo, an analyst at market research firm IDC said he is “not sure if the improvements will be enough to make people rush and upgrade, but the quality of the camera is a purchasing driver for many consumers”.