Channel 10 has been slammed as ‘bottom-feeders’ by Cricket Australia after the company submitted a multimillion dollar offer for a 5 year deal to broadcast Australian cricket in a joint bid with Channel Nine.
Cricket Australia Chairman David Peever has called out the station calling Ten’s bidding tactics ‘appalling’ and believes it borders on uncompetitive designed to drive the price down.
Major sporting codes rely heavily on broadcast deals to pay players, fund grassroots sport and administration meaning much is at stake for Cricket Australia.