Authorities have raised concerns to young adults for buying cheap cider, specially Little Fat Lamb.

At $4 for 8 standard drinks, Maya Rivis, VicHealth's principal program officer for alcohol says the drink is sold in a bottle that looks like soft drink and it tastes like soft drink and Young kids who are inexperienced around alcohol drink it very quickly and before they know it they're in a lot of trouble.”

Calls for Little Fat Lamb’s social media marketing campaign to be reviewed has been expressed.