The Advertising Standards Bureau (ASB) has received complaints over the weekend as a billboard advertising a rifle has been spotted near Goodstart Early Learning Centre in Brisbane.
A spokeswoman for the ASB states in this example there is no violence shown, only the image of the product and the advertisements for weaponry may fall under Section 2.3 of the Australian Association of National Advertisers Code of Ethics which states:
'”Advertising or Marketing Communication shall not present or portray violence unless it is justifiable in the context of the product or service advertised”.