Self-serve checkout technology that threatens Australian jobs is receiving increasing backlash from unhappy consumers.

Australian photographer, Ken Duncan said he is unimpressed after being told by a McDonald’s employee that he “will have to get used to [the machines] as this is the way that’s it’s going to be for everybody”.

According to Simon Downes from appliance provider Canstar Blue, future retail stores and supermarkets could be entirely self-serviced, despite surveys revealing 50% of consumers prefer face-to-face attendance and employment.