Australia’s iconic shoe brand, Volley, is set to open a chain of 50 stores in China with online demand soaring, after Asian pop star Faye Wong was photographed wearing them at Hong Kong airport two years ago.
The 79-year-old Australian tennis shoe brand will open its first standalone store later this month in Shanghai.
Since opening of Volley’s first pop-up store in May, the brand has seen the biggest growth month in China ever, with 70% of wholesale sales now being sent to China.