Federal Health Minister has ordered the government stop paying social media influencers through the “girls make your move” campaign after the Daily Telegraph revealed the government had spent more than $600,000 over the last 18 months.
The social media campaign was aiming to address lower levels of physical activity along with other barriers faced by young Australian women, with the Government paying influencers to encourage their followers to do a variety of different physical activities.
The marketing agency responsible for the campaign no longer has the government advertising contract.