A 2.5 million dollar tourism campaign to promote the Gold Coast has been revealed by the Tourism Industry Development Minister Kate Jones, in light of the successful 2018 Commonwealth Games.
The campaign will be led by Tourism and Events Queensland in close partnership with Destination Gold Coast.
It will promote the Gold Coast as the ultimate family-friendly destination in the key markets of Sydney, Melbourne, Brisbane and New Zealand.
Ms Jones said the Commonwealth Games showcased the Gold Coast to the world and now we must ensure we continue to leverage that interest to secure long-term benefits for Queensland.