The Indian state of Rajasthan has launched a campaign to promote breastfeeding in order to lower the state's infant mortality rate.
The campaign is focusing on encouraging breastfeeding within the first hour of a baby's life, which has been shown to reduce the infant mortality rate by 22% due to the important antibodies babies receive from natural feeding to fight illness and infections.
For every 1,000 births in Rajasthan in 2016, there were 41 infant deaths, which is higher than the national average of 34.