Sporting goods giant Nike has faced backlash for their decision to use Colin Kaepernick as the new face of their ‘Just Do It’ campaign.
Blacklisted NFL quarterback Kaepernick caused a political firestorm in 2016 after he kneeled during the US national anthem to protest racial injustice.
The campaign has prompted calls for Nike boycotts, with critics of the footballer and of Nike tearing, burning and defacing their products in response and using hashtags such as #justburnit.