The Queensland Dairyfarmer’s Organisation says $1 dollar milk is responsible for a $10 billion dollar loss to their industry over the last seven years.

Coles’ introduction of $1 dollar milk has forced processors to reduce their minimum price by 30 cents a litre, and also reduce the price of their branded milks to stay competitive.

QDO’s campaign for a 10 cent per litre Drought Levy has more than 100 000 signatures online, and the support of Prime Minister Scott Morrison, on the condition that Coles participates.