With a third of Victorians admitting to drinking more than a litre of sugary drink a week, experts are warning they are greatly increasing their risk of cancer.

A new awareness campaign has been launched today by Cancer Council Victoria, in an attempt to stem the consumption of sugary drinks in the state.

Melbourne surgeon Dr Ahmad Aly endorses the campaign, stating people need  “to realise they could be drinking their way towards weight gain, obesity, and toxic fat, increasing their risk of 13 types of cancer." ​​​​