The Shooting Foundation of Australia (SIFA) is seeking to unravel Australia’s strict gun regulations, and is using the Victorian election to lobby for more relaxed laws in hope that any newly elected independents in the state will be pro-gun.
SIFA is a key part of Australia’s gun lobby, and uses the same tactics as its American equivalent, the National Rifle Association (NRA).
The advertisements by SIFA were launched ahead of the Victorian election, and were designed to weaken the Labor party who favour gun laws, rather than change people’s minds on it.