Coles' first Little Shop campaign, which ran from July this year, proved wildly successful, and was credited with helping the supermarket to post its strongest quarterly sales growth in two years.
Woolworths took a leaf out of its great rival's book and is now running a Christmas-themed pop-out cardboard figure promos during the crucial December trading period.
The prospect of a Christmas truce in the great supermarket collectables war has been dashed, with Coles announcing it will bring back its Little Shop toy giveaway this festive season.