The peak body for Australian Dairy Farmers has labelled a new vegan Magnum “a problem for the dairy industry and said it should not be called an ice-cream.
The vegan Magnum, released widely in Australia this month, is a dairy-free version of the popular ice-cream snack. It features dairy-free chocolate made from coconut oil and cacao butter, and pea protein flavoured with vanilla
Under Australian food regulations, only products with cream or milk can be called ice-cream, and the dairy industry says plant-based alternatives are being marketed incorrectly and becoming an increasing problem for the industry.