A video released by the Chinese government aimed at appeasing Uighur activists has done the opposite, sparking a global social media campaign demanding proof of the well-being of detained Uighur's.

The campaign was started by Uighur activist Halmurat Harri who lives in Finland.

He says the world needs to realise that the issue of Uighurs’ detained in Chinese camps is not an ethnic or racial issue but a tragedy for all humans.