Coles has refused to follow Woolworths in their decision to axe their $1-a-litre milk range, citing cost of living pressures for customers.
Woolworths has bumped up their price by 10 cents a litre, with intentions to aid the dairy farmers you who have faced years of drought and low profitability.
Coles has refuted this option, opting to maintain their current prices to aid those struggling with cost of living, and offering support to farmers through matching customer donations dollar for dollar.