The Chief Executive of Volkswagen has apologised for evoking a Nazi slogan to describe the importance of boosting the group's profits.
Herbert Diess used the line "Ebit macht frei" at a company event on Tuesday, which echoes the maxim “Arbeit Macht Frei”, a phrase famously emblazoned on the gates of Auschwitz.
In a statement, Mr Diess said he was sorry for what he described as "definitely an unfortunate choice of words".