Queensland-based company, Starts at 60, are heading to the grand final of a world-renowned startup competition after winning the Australian final in Brisbane this week.

 

Starts at 60 - Australia’s top media site and e-commerce platform for Baby Boomers - were one of 10 Australian startups chosen to compete in the national finals of the Startup World Cup.

 

They will battle it out with other winners from 40 nations vying for the ultimate investment prize of US$1 million in capital.

 

Innovation Minister Kate Jones says the government has secured the national finals of the event for the first time in history as part of a partnership with Brisbane Marketing and ImagineX Ventures.