Today the burger chain Grill’d is going meat-free across all of their stores to encourage customers to swap meat for more vegetables a few times a week - a diet known as flexitarianism.
Grill’d’s new menu includes plant-based burger patties from Beyond Meat which replicate the taste of beef burgers.
Founder and managing director of Beyond Meat, Simon Crowe, says “...[he] genuinely believe[s] plant-based alternatives will form a huge part of the future of burgers”.