Uber now allows women drivers in the Kingdom of Saudi Arabia to opt to pick up women passengers.
The new feature is called Women Preferred View and comes after months of research and concerns of the female drivers in the region.
Saudi Arabia ended its ban on all women driving in the region last June.
General Manager of Uber Middle East and North Africa, Abdellatif Waked, said, "This newly introduced feature will open new doors and opportunities for women as Uber driver-partners, while being conscientious of local cultural norms.”
The company said it has no intention of rolling out the feature to other markets as of now.