With Lime Scooter’s anniversary approaching the electric scooter giant announces a new safety campaign, including a move to automatically slow scooters to walking speed in CBD areas with a lot of pedestrians.

Lime regional director of government affairs and strategy Mitchell Price said slow-speed zones would include the Queen Street and Brunswick Street malls, the Clem Jones Promenade in South Bank, Roma Street Parkland and Chinatown Mall in Fortitude Valley.

Also included in Lime's safety campaign will be user surveys asking what speed riders believe is safe, in-app messaging and a safety event every Saturday in Newstead.