Farmers in regional Victoria are trying to trade a rare Woolworths Lion King collectable for irrigation water, in a bid to raise awareness over the alleged mismanagement of the Murray-Darling Basin. 

Victorian farmers Melissa Portingale and Steven Black posted an ad for the Lion King toy online, telling would-be buyers they "don't want money for it".

Ms Portingale has the first-ever furry Simba Ooshie, number 1 out of 100, but hopes their ad would help redirect Australian's attention to the drought.