Users will no longer see the number of likes, reactions and video views on other’s posts in a world-first trial which starts rolling out from Friday.
Instead, likes will be private and only visible to the post’s author in a change that follows a similar test on Instagram which started in July in Australia.
Facebook Australia’s director of policy Mia Garlick said It’s hoped that people will be more comfortable with sharing on the platform rather than feeling like it’s a competition