New research has revealed that 60% of all barramundi consumed in Australia come from overseas, a discovery which has surprised consumers.
Meredith Lawley, a marketing professor from the University of the Sunshine Coast, said because barramundi is considered to be an Australian name, consumers do not even consider that it might be imported, most prominently from South-East Asia.
Fish producers say they want country-of-origin labelling laws to be changed, to give Australian produce a better chance of competing against cheaper imports.