A local rugby club is recruiting the Chinese-speaking community to boost team numbers.
The Sunnybank Dragons have had a 20% decrease in junior members over the last three years, so they tried something no other club in Australia has done.
Cameron Foley from the club says “not just in Brisbane but across Australia, predominantly Chinese people are not playing rugby. We wanted to connect the two”.
More than 35% of people in Sunnybank speak Chinese, so the club reached out in Mandarin via Chinese social media app WeChat, translating flyers and communicating through bilingual welcome officer Alan Lay.
Image: ABC News/Mark Slade
