Indian make-up bloggers are combating the destructive, multi-billion worth skin bleaching industry rooted in racist beliefs. The skin bleaching industry continues to perpetuate the idea that darker skin individuals are of a lower caste, have lower income and are unattractive
These ideas even trickle down to dating sites where they offer users to sort their prospects through skin tone: fair, wheatish and dark. The government is taking steps to prevent colourism and racism in advertising, but the make up artists say it’s not enough.
They are taking it upon themselves to present self- love