The Queensland strawberry industry is offering a $100,000 cash prize to lure in workers.
The Queensland Strawberry Growers Association plans to turn the upcoming season into a competition to increase worker involvement.
Association president Adrian Schultz said the industry will need around seven thousand workers to pick Queensland strawberries over winter.
"What we're asking people to do is work hard and play hard," president Adrian Schultz said.
"The longer you work on a farm the more chances you have to go in a draw to win $100,000 at the end of the season."