The RMIT ABC fact checker has looked into the reach of Rupert Murdoch's media empire amid calls by former Prime Minister Kevin Rudd for more media diversity.

Roy Morgan polling found that News Corp reached more than twice as many people each week than Nine Entertainment did through its print newspapers.

During a senate enquiry on the 19th of February this year, News Corp Australasia executive chairman Michael Miller said that their power overstated, noting that Labor won Queensland's last state election, despite News Corp's Courier Mail pushing for a change of government.