Experts say mental health initiatives and campaigns in rural Queensland are having an increasing impact. 

Royal Flying Doctor Service councillor Alex Donoghue says more and more men are taking responsibility for their mental health. 

"We've gone from really having to lobby hard to seeing more and more people coming forward," says Ms Donoghue.

"Talking creates awareness, awareness creates people taking responsibility, and people taking responsibility creates better mental health outcomes."

Rural Doctors Association of Queensland chair Dan Halliday says offering free check-ups at farming events can give isolated farmers the chance to open up. 

"With the significant drought issues, bushfires and rebuilding initiatives, people have actually struggled to get in to see their health care practitioners," says Dr Halliday.

"We've seen this as an ideal opportunity to be seeing a lot of people in one place at the time they need care."