Tourism Tropical North Queensland is partnering with the Queensland Government to offer tourism vouchers to 5000 tourists as part of the Cairns Holiday Dollars program.
Each voucher will be worth $200, and they will be distributed to tourists already holidaying in the region using Facebook’s audience targeting tools.
This initiative aims to stimulate tourism spending in the area. Assistant Tourism Minister and Member for Cairns, Michael Healy, says tourism businesses across the region have reaped very real benefits from the Holiday Dollars program.