A Trademark examiner has raised objection to an attempt to trademark the words “Always Was, Always Will Be”, saying the “expression is commonly used by other traders… to promote indigenous ownership or custodianship of land.”
The trademark application was made on 26 January this year and is currently being reviewed by IP Australia, a department of the federal government.
Aboriginal clothing company Clothing the Gaps posted to Instagram saying the words and culture of Aboriginal people were created by Community and should not be trademarked for commercial gain.