Just a warning for this next story, it does contain a derogatory term.
The new packaging of Cheer cheese started appearing on Australian Supermarket shelves after Saputo retired the Coon name.
The name change campaigner Steve Hagan said it has taken 22 years for the change to happen and it is a victory for the Aboriginal and Torres Straight Island peoples.
Previous manufacturer of the Cheese, KRAFT, defends the controversial name, claiming it was named after American cheesemaker Edward William Coon, a claim Mr Hagan refutes.