The small town of Miriam Vale off the Bruce Highway between Rockhampton and Bundaberg has launched a highway art trail to invite travellers into town.

The art trail is a Queensland first, with big sculptures on the highway and smaller ones on the drive into town, all designed by local artists, and designed to bring in travellers to spend money.

Publican Mitch Brennan said small towns like Miriam Vale need visitors to stop and grab a coffee and buy fuel and the art trail already is making a huge difference in the community’s economy.