4ZZZ Listener Survey 2026 | 4ZZZ Brisbane 102.1FM

How old are you?

Under 18

18-24

25-34

35-44

45-54

55-64

Over 65

Are you a 4ZZZ subscriber?

How long have you been a subscriber to 4ZZZ?

Under 1 year

1-3 years

4-10 years

11-20 years

Over 20 years

If you have subscribed multiple times, what keeps you coming back?

Which stations do you engage with?

4ZZZ (102.1FM)

Zed Digital

How do you listen to 4ZZZ?

FM Radio

Digital Radio (DAB)

Stream via Apps (Community Radio Plus / others)

Stream via 4ZZZ website

Listen back on-demand

What are your listening habits?

Only listen back to specific shows/content

Casual

Regular

Glued to the radio

Where do you listen to 4ZZZ?

In the car/transit

At home

At work

Other…

What type of content and on-air programming do you enjoy most when you listen in?

General Music Programs

Specialised Music Programs

Socio-Cultural Content

News and Current Affairs

Special Interest

Other…

If you're a 4ZZZ subscriber, what made you choose the tier / type of subscription you did?

Merch package offered with the subscription tier

Benefits of the subscription tier e.g. live reads / sponsorship, inclusion on the website, name on the 4ZZZ wall

The amount of money I could afford to spend on a 4ZZZ subscription

The tier that was relevant (such as Pet, Under 18, Business, Community Group)

I'm not a 4ZZZ subscriber

Other…

What perks of subscribing to 4ZZZ do you find most valuable?

Discounts on 4ZZZ merch

Discounts at various 4ZZZ subscriber discount outlets

Monthly prize draw / 4ZZZ prize giveaways

I just love 4ZZZ and want to support the station

I'm not a 4ZZZ subscriber

Other…

What do you value most about 4ZZZ?

Alternative source of news, or political content such as Eco Radio, Brisbane Line, Workers Power

Support of local arts and music

4ZZZ events and stalls at various community events

Coverage of events and outside broadcasts such as Invasion Day Rally, Labour Day March, ext.

Hearing voices of the community on air platforming local issues and topics

Other…

What 4ZZZ sponsorship do you interact with and find most valuable?

Subscriber discount outlets

Announcer live reads in drive time shows

Pre-recorded sponsorship spots throughout shows

Zedletter sponsorship section

Other…

If you have been interested in volunteering, but have encountered barriers, what were they?

Hard to find or know about upcoming volunteer opportunities

Finding time to do a volunteer induction

Have come into 4ZZZ but found it hard to get involved / find ways into volunteering pathways

Other…

Would you like to go in the draw to win a prize from completing the survey?

Yes

If yes, please provide your subscriber number