The 4ZZZ50 birthday campaign reaffirms the station's steadfast community focus by involving subscribers, listeners, and supporters, with an invitation to submit an original letter ‘Z’. The contributions will be pasted on the city's walls and posted across the web.

Instead of the top-down communication strategies of corporate branding, Zed supporters are building a visual celebration of the station’s 50th year from the ground up; community engagement instead of marketing's corporate estrangement.